This Is What Being A 'BAMF' Really Looks Like...
It's Not Their Jacked Shoulders, 6-Pack Abs, Or Huge Boost In Strength...It's Because They All Became BETTER MEN
From One Concerned Man To Another...
Because if you're anything like me you could have used this a long time ago.

There will come a time when your progress comes to a screeching halt even though you’re following the all the rules. 

Your strength isn't climbing week by week like it used to and your fat loss has slowed to a crawl no matter what you try. 

Every single morning you roll out of bed and make your way to the bathroom for your morning piss and mirror check your gut but nothing changes. 

It's becoming more difficult to prioritize your diet, workout, and yourself in the midst of all the other responsibilities you have and you're starting to feel hopeless, confused, pissed out. 

Fuck it, it's time to throw in the towel. 
Brother...You're Not Alone.
I'll be the first to tell you, I know exactly what it's like to feel tired, overwhelmed, and overworked so much that it’s taking a toll on your body and your mind.

As a busy guy in my late twenties living in NYC, in a serious relationship and working 14-16 hours day on the regular there came a time when I was almost broke. 

I struggled with managing my training, nutrition, and fitting them both into my busy lifestyle even as a fitness coach!

I’ve tried everything under the sun to get stronger and look better with lot’s of failure. 

I read every book I could get my hands on, worked for some of the best strength coaches, spent over $60,000 to learn this shit, and have worked with hundreds of men just like you and I all over the world.  

That frustrated and angry feeling that you have right now...I felt the same thing.

But the good news is, I can help you get unstuck.
I'll be the first to tell you, I know exactly what it's like to feel tired, overwhelmed, and overworked so much that it’s taking a toll on your body and your mind.

As a busy guy in my late twenties living in NYC, in a serious relationship and working 14-16 hours day on the regular there came a time when I was almost broke. 

I struggled with managing my training, nutrition, and fitting them both into my busy lifestyle even as a fitness coach!

I’ve tried everything under the sun to get stronger and look better with lot’s of failure. 

I read every book I could get my hands on, worked for some of the best strength coaches, spent over $60,000 to learn this shit, and have worked with hundreds of men just like you and I all over the world.  

That frustrated and angry feeling that you have right now...I felt the same thing.

But the good news is, I can help you get unstuck.
Results Don't Have To Be Tricky And They Sure As Hell Don't Come From A Magic Pill
Guru’s flood your feed with their jacked and shredded physiques year round. 

They post motivational memes telling you that you’re a lion, and if you buy their newly formulated piece of shit fat burner supplement you’ll magically turn into the King Of The Mother Fucking Jungle. 

Listen...forget about the marathon long lifting sessions that you ripped out of a fitness magazine. They aren’t helping you and you don't have time for that shit. 

And right now you and I would rather run full speed into a right hook from Mike Tyson instead of eating tilapia and broccoli 5 meals a day. 

I don’t even want to bring bad memories of wasting boatloads of hard earned cash on scammy supplements or crappy personal trainers that doesn’t give a shit about you. 

Hey, my name is Joey. 

I help men all over the world build strong, muscular, and powerful physiques so they look, feel and finally live their life like a badass...
Although I have a bald head, arm full of tattoos, swear like a sailor, ride a motorcycle like a degenerate, drink Tequila like a fish, have a beard like a lumberjack, and hang out in a gym…

That’s not what being a badass means to me.

It sure as hell is not being a cocky asshole, deadlifting 500+ lbs or being able to fight. To me living like a badass is being...
  • A better man
  • A better son
  • A better husband
  • A better friend...
It's about being BETTER.

And THIS is all a part of the BAMF system that I’ve been tweaking over the last 2 years that helps other men do the same. 

But we do it in a way that doesn't suck and I encourage you to have an awesome life outside of the gym and the best part...

I've simplified the entire process for you which means more time to do other things.
BAMF = 4 Main Pillars Of Life
 That's right...BAMF! 

If you follow these pillars you'll become a badass who lives life by your own set of rules that mean something to you. 

Yes, BAMF is an acronym for Bad Ass Mother Fuckers — but it also stands for the very thing that has helped me live life on my own terms…not someone else.

Everything I coach and LIVE revolves around my 4 main pillars of life.
  • BODY: training / nutrition
  • ALLIANCES: relationships / clarity
  • MINDSET: mission / headspace
  • FUN/FINANCES: down time / stability 
These are four main pillars of your life which drastically affect your health, happiness, finances, and relationships and also the very thing that saved my life. 

Let me explain...
Meet The 125 Pound Skinny Weakling
The picture on the left was me hanging out in Jess' dorm room when I was 19 years old. 

Who the hell is Jess?

Jess my first serious relationship. 

She was my girlfriend at the time and about two months after that picture was taken she dumped because college had way more bigger, stronger, and more 'manly men' to offer her than I least that's how I saw it at the time.

I was devastated, depressed and broken. 

4 months later I walked into my local boxing gym to sign up for a trial, fell in love and I became a student of the game and found beauty in a violent sport of blood, sweat, and tears.

I recorded hours of VHS steps of fighters like Pernell ‘Sweet Pea’ Whitaker, Zab Judah, and Pretty Boy Floyd and watched them on repeat, in slow motion and mimicked their mannerisms when I was in the ring. 

I was still a little dude. I fought at 141 pounds but I only weighed 137 and it was a shredded 137. 

Soon after that my amateur boxing career was cut short due to a motorcycle accident that left me with two broken wrists, a minor case of road rash, and a banged up Honda CBR-600 RR.

I slipped right back into that lonely, anxious and scared state that I was just a year before when I had my heart broken. 

The next 2 and a half months I barely left the house. 

I cut the thumbs out of my casts so I could play video games and numbed myself with Whiskey and pain killers.

It wasn't the physical pain that bothered me, it was everything else. 

When I was surfing the web I found a guy named Ross Enamait and read every piece of strength and conditioning information I could my hands on.

Next thing you know graduated with a Masters Degree in Exercise Science, studied under three world class strength coaches and soaked up every bit of knowledge they were willing to give me.

I got a few ridiculously expensive pieces of paper that 'qualified me as an expert' and made me stand out amongst my peers...

- Certified Strength and Conditioning Specialist
- Certified Physical Preparedness Coach
- Westside Barbell Certified Special Strengths Coach
- Masters of Exercise Science

But more importantly I practice what I preach and spent the last 10 years ‘under the bar’ putting everything I’ve ever learned to the test and I know how to get results...

I've put on over 50+ lbs of muscle, broke a record at Westside Barbell which is ‘The Strongest Powerlifting Gym’ in the World, have deadlifted 3.2x my bodyweight (585lbs weighing 179lbs and 600lbs), squatted over 500lbs and set a New Jersey State Bench Press record.
From The Outside Looking In, My Life Did A 360 And If I Were In The Movies I Became Joey 2.0
But on the inside, there was a different battle going on...

I was the same 125-pound scrawny kid who never felt good enough.

I was the kid that was ALWAYS SECOND BEST and all that meant to me was that I was the first loser. 

When you’re not the biggest, smartest, strongest, fastest, best looking or most successful you have to find your angle.
I found mine and learned how to work harder than other people because I couldn’t afford half-assed effort or not to become obsessed with things I wanted to get really good at.

There was no way I could afford to NOT spend thousands of hours watching videos in slow motion of skateboarding, boxing, lifting, coaching, writing and whatever else I’ve gotten good at.

My angle came from wits, balls, grit, and hustle and I found a way to make it work.

If I wanted to learn a new skill it was a full immersion experience. There was no other way for me to do it.

But I was far from having any of it figured out. This full immersion meant chaos in every other area of my life. 

Sure my body was doing well but the rest of my life was a mess.

I had a single track mind...

Add more weight to the bar, get bigger, get leaner.

Then it will come...I just know it. 

But it never came...the only thing that did come was, what I considered the worst mistake of my entire life...

More pain, frustration, loneliness and heartache. 
I Can Give You The Best Workout & Diet In The World But If You Don't Have These 4 Pillars Together, You WILL Break...Just Like I Did. 
The questions isn't 'if' it happens, it will 'when' it will happen. 

We live in a world where the media portrays relationships as a chore, constant struggle and prison.

So is it a coincidence these thoughts lurked deep in my subconscious and I turned every relationship into an energy draining chore?

At any time my relationships were a few words or small actions from blowing up like an atomic bomb on the verge of being detonated. 

90% of the time I felt like I was trapped and could explode at any minute and the other 10% I was happy.

Let be clear...this was 100% on ME and no one else. This wasn't from the women I was dating, this from me, my actions and everything that I did. 

Now I’ve never been diagnosed with depression and out of respect for those who fight that battle I won’t say I was depressed. 

But I will say there have been multiple times where I deeply contemplated ending my life but for whatever reason, I didn’t. Instead, I either laid in bed and slept all day or somehow forced myself out of bed and sedated myself to cover it up.

I had my PhD at bullshitting everyone around me. I hid behind the smile that everyone knew me for and the body that I built.

Sometimes it was real...more times it just masked every ounce of pain in my heart.

I learned how to create the ultimate sedation cocktail to fill the dark black hole…

It was the perfect mixture of women, drugs, food, sex, alcohol, lying, cheating, porn, video games and numbing myself with anything else I could think of.

This cycle of peaks and valleys continued for years until I finally woke up...

A decision I made because something in my body told me I didn't to do it. 

Something told me I was lost and I wasn't able to climb out of this alone.

Something told me I couldn't keep going through these phases in my life and make it out alive....I was right.

I down barriers that were shoved so deep into my soul I had no idea they were there. 

I learned more about myself in 4 days than the previous 27 years of my life and to this day I still carry around a notebook with some really evil shit that's inside of me.
Trying To 'Be Nice' All Of The Time Almost Killed Me...
Everyone Tells You To Be Nice All The Time...And I'm Here To Tell You That's Bullshit Because Trying To Be Nice All The Time Nearly Killed Me. 
Without knowing both the good and evil that lived inside of me and that guided every decision I made for the future I wouldn't be where I am today.

For so long I put all my energy, effort and willpower into 1 bucket. I had one focus and everything else went to shit.

As you can see, that same obsession that got me jacked, strong and shredded almost broke me.

BAMF is about finding a HEALTHY balance so you can dominate life.

But let me be VERY CLEAR…I don’t say balance like everything should be equal because that’s bullshit.

We go through times in life where we focus on different things...sometimes it’s our health, sometimes finances, sometimes fun, sometimes relationships, etc.

It’s about knowing which is the most important to YOU right now.
As You Can Tell I’m Not Like Other Coaches
 I do things a lot different than your Average stopwatch clicking, clipboard carrying, polo wearing personal trainer.  

 I DO NOT use:
  •   Fancy names to make myself sound smarter than you. 
  •   High-tech gadgets that make you think they're the reason you're successful. 
  •   Over complicated systems that make you think you need to train an Olympian.
  •  Starvation diets, rigid detox's, ab shockers. I mean come on...really?
In the past personal training involved meeting a guy in a collared shirt who doesn't know what he's doing to yell at you for an hour 2 times per week. 

I don't do that. 

Instead, I show you how to hit singles everyday so the bases are loaded and you are driving runs home every time you step up to the plate. 

Next thing you know you are scoring BIG. 

I’m like your pilot — I use all of my expertise, knowledge and experience to take you from point A to point B in the safest and most time efficient way possible so you can spend your time, energy, and focus on other things.
I SIMPLIFY The Process
That means you still have to do the work to get the results that you want. 

And by simplify I mean give you exactly what you need to know to get the results YOU WANT. Not what a professional bodybuilder or NFL lineman wants.

How many other people do you know that has their mission, purpose, and business tattooed down their entire right arm?

Don't worry, I'll wait...

I'm guessing not many and there's a good reason for it. Most people are just in business to make money and they don't really care about how they make it or what they do.

That's where I am different because my business is part of my life because my business changed by life.

My clients range from actresses and actors you’ve watched on TV, all the way to personal trainers, entrepreneurs and CEO's.

You're in the right place if you want to... 
  •   Start having great sex again with the lights on and feel great about it. 
  •   Look like the badass Hollywood actors action heroes who are in great shape and have other people look at and say “Holy SHIT! That guy looks great.”
  •   Be a strong and confident man with the courage to do and say what you feel and want. 
  •   Feel comfortable taking off my shirt on the beach and not be worried about people looking at me or feel bad when I see someone in good shape. 
  •   Have more energy through the day and perform better at work so I can make more money and live a better life.  
  •   Be a role model for your kids and your family
So, how do you bust through plateaus to get stronger and look fucking awesome? 

Well, you don’t want to be the skinny fat, so it doesn’t start with endless cardio, body pump class, juice cleanses, or starvation diets.  

So if you said yes to any of the above my MEN'S ONLY Mastermind Program is exactly what you're looking for.
Introducing The 'Average To Action Hero' 90-Day Challenge
A2A is a 90 Day MENS ONLY Transformation Challenge.

Yes, there's an awesome training program that will get you bigger, stronger and leaner. 

And Yes, the diet is effective, easy to follow and non-restrictive but it's NOT just a 'training program.'

I cover every aspect of BAMF, how to make all of this fit into your life all with mastermind support and accountability throughout the program all to push you towards becoming a better man. 

This is something I’ve been working on for so long and is without a doubt, THE BEST experience I have ever put together.

Here’s a few things we focus on:
  • 1. Building a badass body and mind
  • 2. Become stronger in all 4 pillars of life
  • 3. Looking awesome (strong, confident, lean, muscular) 
  • 4. Get lean while enjoying good food (especially fish tacos)
  • 5. Express yourself (tattoos, art, beauty, badassery)
That is why the program is not to get someone into 5% body fat to step on stage or keep an elite level powerlifter at the #1 spot in the world.
For Men Who NEED To...
  • Be a better man for your relationships, your friends, your kids, but most importantly yourself.
  • Have a clear path, roadmap, and accountability to SMASH your goals 
  • Get help getting unstuck and break through your barriers
  • To build a strong, muscular, and powerful physique so it shows to yourself and others that you care about yourself, your health and your future.
  • Live by your own set of rules that mean something to you and make you a better man. 
Put Down Your Credit Card
Before you go digging into your back pocket and reaching for your credit card there's something you need to know...

Everyone is not accepted into the Average To Action Hero Mastermind. 

There is an application you have to fill out and there are a few hoops that you will need to jump through to get in. 

Every man in the group went through the same and that's why the results and experiences are so great. 

The truth is, there are some people that I don't work with because there are others coaches who are a much better fit. 

But if you're accepted into the program I guarantee this will be different than anything you've ever done before. 

Here's the thing, I stopped training clients in-person months ago. If you wanted to train with me you would pay $165/hour and I regularly charge upwards of $200+ per hour for consultations...

But you wouldn't be getting a 1/4 of the benefit from all the other coaching materials you'll be getting in the Average To Action Hero Mastermind. 

If we were to train 4x a week (like you'll be doing) that would cost you $2,640 a month! 

But You Won't Be Paying Anywhere Close To That...
You'll Pay Less For The Entire 90-Day Experience Than My Clients Would Pay For 2 Weeks Of Training!
Fill out the application on the next page and if it looks like we will be a good fit for each other, we will schedule a phone call to go over specifics of the mastermind.

If things match up and you're accepted you'll pay a fraction of the cost of my in-person clients. 

What's the catch? 

There isn't a catch brother. 

If you feel like this is something that you need to do then fucking do it. 

As a member of the Average To Action Hero Brotherhood you will get access to:
  • A program with the BEST information I've learned over the last 10+ years working with some of the best coaches and what I used to put on over 50+ lbs of muscle, break a record ‘The Strongest Powerlifting Gym’ in the World, deadlifted 3.2x my bodyweight and set a powerlifting state record. 
  • An easy to follow diet strategy that will allow you to eat foods that you love and be more free on the weekends and around special events to eat what you want. Follow this dieting protocol you'll feel less restricted and won't be starting ALL day while still gaining lean muscle and burning fat. 
  • The simplified version of the best practices I've learned from investing well over $50,000 in education, certifications, and courses. 
  • A step-by-step breakdown of BAMF and how to play the game every day so you're guaranteed to win
  • Quick Access to a private group of like-minded men who are dedicated to becoming better and creating the life and body they want to live.
  • Actionable mastermind meetings and accountability partner to make sure you're doing the work and hitting your targets that will guarantee success.
  • And so much more...
If looking better, feeling better, having better sex, having better relationships, and  making more money sound good to the button below to apply. 
I'm ONLY Looking For Men Who Are Ready To Change Their Life... 
This is NOT for you if you...
  • Don’t want to lift weights and would rather do endless amounts of cardio like a hamster on a wheel. 
  • Are lazy and don't want to put in the work 
  • Are looking for a quick fix or magic pill
  • Are close minded and not willing to share your struggles and successes
  • Will NOT support encourage and help their fellow brothers in tough times
  • Have no values and will continually lie to yourself and everyone around you.
The A2A Mastermind Is Perfect For You If You...
  • Want to build lean muscle and stronger while getting leaner like the superheroes you see in the movies. 
  • Value your time and want to spend it doing things that are going to give you the best bang for your buck and will move you forward.
  • Want to be able to take off your shirt on the beach and have sex with the lights on and feel great about yourself.
  • Want more energy through the day and perform better at work so everyone around you realizes your true potential. 
  • Are looking for support, accountability, guidance and a swift kick in the ass when you're not getting done what you said you would. 
I want to congratulate you for making it this far and thank you for reading this letter.

Here's the thing brother...

Men like us try to everything on our own when they reality is, we work the best in packs. 

If this letter hit home I urge you to trust your gut and click the button below and fill in the application. to join your pack. 
- Joey 'Your Bald & Tattooed Amigo' Percia
There are NO obligations or strings attached but I would love to get to know you. 

You won't regret it.

PS. If you're still on the fence I've answered a few of the most commonly asked questions below.

Feel free to scroll down and take a look. 

If you have any others, click the button to apply and we will hop on a call so I can answer them. 
    What's Included In The First 16 Weeks?
    Indoctrination Into The Brotherhood
    • We set your targets for the next 16 weeks and then reverse engineer the process of getting   
    • Breakdown of your goals and a plan to get you there safely and quickly.
    •   We review your past training and health history to create the best plan for you.
    •   Overview of your lifestyle to tailor the program to your life not the other way around. 
    Custom Training Program 
    •   A training program customized to fit your goals and your schedule 
    •   The proper exercises to accelerate your results faster than any other workout of group    fitness class.
    •   Smart periodized programs to keep you progressing 
    Nutrition Guidelines That Fit Your Lifestyle
    •   Macronutrient targets and adherence guidelines 
    •   A meal frequency and timing that fits into your lifestyle
    •   Food recommendations and smart diet strategies 
    Motivation, Accountability, Support, Guidance
    • Program updates and tweaks on the fly so you keep making progress
    • Reassessments to make sure you’re on track or make necessary adjustments 
    • Something bothering you or you have an event coming up? Let’s hash things out and to the bottom of it
    If you're sick of wondering what else is out there for you and what's the next step, this is for you. 

    STOP letting your health and fitness affect you're entire life. 
    Frequently Asked Questions
      How much does coaching cost?

      If you are serious about coaching and fit the requirements we discuss payment once I’m able to discuss the plan I feel is a best fit for you to reach your goals. At that time we will discuss payment. This is to prevent you from picking a coach purely based on price opposed to looking for the best results. 

      How fast will you see changes?

      While it’s impossible to really say because there are many different things that factor in, the process usually goes something like this…
      Day 1-30: You’re starting to feel a little bit stronger and more confident, and you definitely see physical changes in the mirror.

      Day 31-60: You're even stronger, see huge physical changes and you're getting lots of compliments from coworkers, friends, and family which is building your confidence. 

      Day 61-90: You’re even stronger than before, your body has changed significantly and you’re getting consistent and ecstatic comments from people around you.

      90 and Beyond: The longer you continue with this the more your body will change and the greater positive impact on your health.  You feel like you've been shot out of a fucking cannon (in a good way.) 
      You Only Showed Pictures Of Men...Do You Still Train Women?

      Fuck yes I do but not in this mastermind because I'm not a woman and I can't bring you through the struggles I went through as a man like I do in the 90 day challenge. 

      So yes, I train coach women online but NOT in a mastermind setting like Average To Action Hero. 

      Here, check out these badass women that I've worked with...
      Copyright 2017 - Joey Percia Coaching, LLC - Powered by Deadlifts, Tacos, Tattoos