I'll Show You How...
 You CAN Lose Weight 
Eating Foods Like 
Ice Cream, Tacos, And Burgers
Just Like My Client Dom
Here's The TRUTH: Losing Fat Doesn't Have To Suck As Bad As Everyone Makes It 
In fact, it's the opposite...

Losing weight is easy if you have the right system.

That's what I want to talk to you about today. 

I'm going to show you about a tried and true fat loss system to transform your body by eating foods you love. 

Pretty badass, right? 

I'll give you the tools you need to lose weight without spending hundreds of dollars on supplements too. 

Screw the hours slaving over a hot stove

Quit killing yourself with long grueling workouts at the gym...

More importantly, I want to help you skip the post-diet weight gain that happens every time. 
Stop Letting This Happen To You
I see it all the time...

One of your friends makes a jaw-dropping transformation and you read about the new diet craze that’s responsible for it. 

Motivation is 'high as a kite.'

This time is going to be different than the others,” you tell yourself.

You’re ready to eat clean.

12 weeks without grains, dairy, and processed foods and a strict shake regimen.  

At the start, it isn't so bad because you're motivated and can push through the bad days but in a few weeks the fire starts to fade. 

It's not exciting anymore.

... Now it's a stupid chore.  
Protein Shakes That Taste Like Chalk... 
But All You Want Is A Home Cooked Meal 

No way in hell does that fit into the regimen. 

You're 3 weeks in and your willpower nowhere to be found. You're feeling drained. 

Approaching is your best friends birthday dinner at their favorite restaurant, a killer Mexican place with the best tacos known to mankind. They crush all the other tacos, without a fight. 

You know the rest of the story. It doesn’t end well. 

One drink turns into four, which turned into six tacos and your own bowl of guac and chips. 

The next day you feel terrible and the rest of the week is a wash. 

You’ll get back to your diet on Monday. But you and I both know that never happens.

Monday turns into next week. Next week turns into the following and the next thing you know you're 6 lbs heavier than when you started this diet. 
I Was Just Like You
It's important for you to know me.

I've done this all before and I understand where you are coming from. 

Would you take financial advice from a guy living in a cardboard box, scraping together nickels for a fresh 40 ounce? 

I sure as hell wouldn’t, and I would never expect you to do something that I haven't. 

So why do that with your health?
Hi I'm Joey.

I know a thing or 2 about changing the way you look...

My friends call me the sophisticated meathead. 

I didn't start doing this because I thought selling waist trimmers and detox tea was the cool thing to do. Because it's totally not cool.
I'm not just a keyboard warrior who sits behind my computer drinking gallons of Mountain Dew, eating Nerds, and killing zombies all day.

Although that stuff is fun. 

This program has taken me over 9 years to put together.

I've spent thousands of dollars on courses, a master's degree in Exercise Science, certifications, and internships with some of the best coaches in the country. 
I've Coached CEO's, Professional Athletes, Olympic Hopefulls, Models, WWE Divas, Superwomen Moms, Superhero Dads, And Bro's All Over The World.
They all have one thing in common... 

They all want to look better, feel better, be healthier but enjoy life with good food, family, and friends.

I am going to show you how. 

No more banned foods or eating like a bunny rabbit. 

People are going to say..."How can you eat that stuff and still lose weight?"

And you're going to spend some money on new clothes or dig out your old ones that don't fit you right now.

But those aren't bad problems to have.
You Know How To Lose, You Should Diet, And You Should Work Out...But What's Missing? 
You know all that stuff above but you haven't found a reliable way to lose weight and keep it off.

This isn't proof that you're never going to lose weight and it doesn't make you a failure. 
  • What would it feel like not to stress about being in a bathing suit?
  • How would it feel to have more energy and in the best shape of your life?
  • What would your days be like without lugging around that spare tire?
You've just been lied to by people who've made millions off of scamming people...

Instagram influencers selling detox teas,Dr. Oz's miracle pills and tricks, CNN's latest exercise, Fitness magazines pushing supplements loaded with crap empty your pockets and rot your insides.  
I've thrown my hard-earned money into this too, they're convincing as hell and know exactly what to say. 

You’ve probably had mild success with low carb diets but they left you feeling drained and worn out. With these diets, your food options are limited and make it stressful when you go out to eat with friends.

Most diets involve restricting certain foods in hopes they create a miracle fat loss effect. 

This works for the simple reason that it restricts the total amount of calories you eat during the day. But they don't last for very long. 

When you restrict foods it creates cravings and is a recipe for disaster. 

Your willpower is low, which will happen when you are dieting, it's extremely hard to lose control and snowball into a downward spiral. 

The Reliable Fat Loss Formula is a course that has worked with countless people and it will work for you too.

Take everything you've ever learned about dieting, working out, supplements and the anxious feeling that comes along with it, roll it up into one big ball and throw it in the trash.
The Biggest Lie Your Fitness Guru Keeps Telling You!
Let's get something straight...


You can get fat over eating healthy foods, I promise. 


Anyone who tells you calories don’t matter — run as fast as you can and don’t look back. They are dead wrong and will leave you spinning your wheels forever. 

It’s nice to think you can’t get fat from eating “clean foods” like brown rice, avocado, coconut oil, oatmeal, chia seeds, almond butter, and granola, but you can. 

I did and I see it all the time with new clients who “eat clean”, especially when those foods are high-fat foods like most of the ones I just listed. 

Yes, even if they are considered “healthy fats.” 
Don't worry you aren't doomed forever.

To lose weight you have to eat below a certain amount of calories so you need to know how much you should be eating every day.

This program uses something called ‘Simple as Hell Fat Loss Calculator’ which tells you how much you should be eating to guarantee you see results. 

It takes out the guess work. All you have to do is fill in TWO numbers. 

20 lbs in 2 weeks sounds sexy but it's not realistic or healthy. 

The fat loss calculator calculates for a healthy 1-2 pounds of fat loss every week for months and months. 
What 99% Of Trainers And Supplement Companies Don't Want You To Know
They want to get you hooked on a special diet or supplement so you rely on it. 

They want you to feel like you need to it see results.  

Here's another dirty secret...

Most of the biggest fitness magazines are owned by supplement companies. 

Before I tell you about the program I created I want to tell you about 'the weight loss gold mine.'

You need to have a grasp onwhat's necessary to finally see a change in your body you've been looking for. 

After all the years I have spend in fitness and the hundreds of clients I have personally coached I have realized for someone to be successful with fat loss, they had to be cover these 4 things. 

If they didn't follow these 4 principles it would all fall apart and their progress would suffer tremendously. 
1. Eat Fewer Calories Than You Burn Throughout The Day
If you overeat you will get fat. 

It doesn't matter if the foods are healthy or not.  

Calorie dense (like healthy fat foods) are the reason many people can't lose weight even though they eat healthy. 

It's possible to get fat eating Paleo, I've done it. 

My 'Simple As Hell Fat Loss Calculator' takes the thinking out of the equation. 
2. Take A Flexible Approach To Dieting With The 80/10/10 Rule 
Research has shown the more restricted we feel, the more cravings we have. 

Strict diets which ban food groups never last long and aren't sustainable. 

A flexible dieting approach following The 80/10/10 Rule. 

The majority of your food intake consists of minimally processed foods...
  • 80 Whole unprocessed foods you love from the list 
  • 10% you like (not love) but that you NEED 
  • 10% whatever you want but in MODERATION
3. Supplements Are Overrated
As someone who has taken supplements the majority of his training career I can you they're are grossly overrated. 

This is the last thing you need to be focusing on. 

Once everything else in order and you can eat properly then it's time to think about adding a few quality supplements. 

The most important variables in your weight loss success will be:
  • Your workouts
  • Nailing your macros or habit changes
  • Eating your protein
  • Lots of H20
  • Lots of high-fiber "free" veggies
4. You MUST Do Fat Loss Specific Workouts
If you want to lose fat it makes sense to workout in a way that will burn the most calories, but that's not always the case. 

Relying too much on cardio is a very crucial mistake that many make. 

It's important to strength train at least 3 days per week when you are trying to lose weight. Not only will you improve the way you look and feel, but also improves your health and will add lean muscle to your frame. 

You will lose weight faster, slow down the aging process, improve heart health and hormone production, and increase your sex drive. 

That is why I created 'The Reliable Fat Loss Formula'. 

I wanted to create a system that covered these specific elements in a way that was easy for busy people to follow and produced results you can count on.

That is what I have for you today butI want to make it clear, this course is not for everybody.

If you fit the criteria below this course is not a good fit for you...
  • You want to get into bodybuilding physique shape in the near future
  • You're elite level athlete that needs to be in peak shape for an event
  • You're closed minded.
You Don't HAVE TO Exercise To Lose Weight...But You Should. 
If you don't exercise progress is much slower and you won't see the same jaw-dropping transformation.

Not only will you see your body change, but so will your confidence, pride, reputation, productivity.

You also don’t get the health benefits that come along with strength training: 
  • Preventing and delaying osteoporosis
  • Improving heart health and adding years to your life
  • Optimize your hormone production and increase your sex drive
  • And so much more...
Strength training improves the way you look and feel, but also improves your health and will add lean muscle to your frame. 

Don't you think you will be much better off with a healthier, more energetic body than just a smaller, frailer, weaker you?

Instead of following a workout that is boring and keeps you in the gym for hours, The Reliable Fat Loss Formula has different workouts depending on your experience level and the equipment you have available. 
  • How good would it feel to slip on your favorite jeans that your belly outgrew?
  • How would it feel to have the reputation of the guy at the office that everyone goes to for advice because he is in such great shape?
  • Imagine how much more productive you would be at work if you had more energy and focus for the day. 
Flexible dieting is a way of eating that gives your body the nutrients and energy it needs but allows you to eat foods you love. 

You've probably seen the words "macros" or "macronutrients" being thrown around on the internet. This refers to protein, carbohydrates, fat, and alcohol. 

Ice cream, sushi, tacos, pizza, chicken, rice, and Doritos are all made up of different combinations of macronutrients. 

Flexible dieting doesn’t mean you can stuff your face with pizza, pop tarts and ice cream for every meal of the day.

The 80/10/10 Rule’ allows you to foods you love but still lose weight. 
Learning how to apply the 80/10/10 rule will allow you to fit these foods into your diet at the right times and not derail your progress. 

Do you want to make sushi and have a glass of wine on date night with you lady?

You can if you are still hit your target for the day.  

In the course I will teach you how to ‘Create Your Perfect Day' which will allow you to see how you can fit your favorite foods into your diet and still burn fat on a regular basis.

Plus so much more...
Reliable Fat Loss Formula
 Eat Your Favorite Foods And Still Lose Fat... Guaranteed! 
  • Easy to use progress and adherence chart 
  • Ridiculously simple fat loss macro calculator
  • Sample meal schedules
  • Beginner, intermediate/advanced or body weight ONLY workouts
  • Food shopping guide 
  • Cooking and kitchen essentials checklist 
  • Homemade seasonings, dressing, and recipe ideas 
  • Beginners Guide To Supplements 
  • How To Stay When Eating Out Guide 
  • ... and so much more!
... that's over $97 worth of materials right there and that's not even the best part

I'll give you everything you need to know to lose weight easily. 

The course is broken down into easy to digest modules.

Inside each of the modules, there will be 3-4 lessons packed with the most valuable and effective transformation information. 
What's Included 
This isn't like cracking open a complicated nutrition book and dictionary to go along with it. 

You can put this stuff to action TODAY! 

I will take you through a step-by-step process giving you exactly what you need to change your body for good. 

I took the best practices from the most successful diets, dissected the research, consulted with some of the best coaches in the industry, and used my results, and the experiences of my clients to create a second to none fat loss program.

... and that's only the beginning.

You'll get these amazingly helpful modules: 
  • Exclusive insider's look at a fat loss program you can count on and how to finally relieve you of cravings and hunger pains. 
  • New dieting approach that doesn't even feel like dieting. Eat FOR YOU... like a perfectly tailored suit.
  • One simple calculation that will change how you diet forever.
  • How to know what foods are best and never worry about what you should be eating... just pick from this HUGE list
  • What to eat to look awesome and the difference between the most popular diets and why THIS WORKS! 
  • How to prep yourself, your kitchen and your home for weight loss success
  • Bullet-proof mindset hacks all successful dieters have and how you can easily have them too.
  • Myths and lies holding you back and how to bust through them.
  • How to break through weight loss barriers once and for all 
  • Quick steps to get back on track after a night of partying so you don't ruin your progress
  • How to adjust your day when going out to big dinners, and exactly what to do when eating out.
  • Develop a sustainable, mindful, and healthy eating habits that will last you a lifetime.  
Join now to save $70 and get immediate access to course, cheat sheets, quick start guides, and bonuses TODAY for only $27.
Price $97
ONLY $27
I'm not even done YET...

On top of all that I have THREE VERY SPECIAL bonuses for you. 


Because I don't just wan't you to lose weight, I want to help you completely change your life. 

How you look at things, the amount of money you make, the connection in your relationships, what you feel like on a day to day basis, and so much more. 

This is about your entire life, mood, and mind switching to a more successful, productive and unstoppable person that will carry over in every aspect of your life. 
Bonus #1: 'How To F*cking Win' Masterclass
Let me be clear...

This isn't availabe ANYWHERE!

It's an 18 minute in-depth training video for my exclusive Average To Action Hero 90 Day Challenge. 

I break down the exact steps you need to crush any goal you want...

The ONLY other way to get access to this masterclass is to be in my Average To Action Hero which literally costs HUNDREDS OF DOLLARS. 

You can't get it any other way. 

This bonus makes the course worth 10 x the price of what you can get it for today. 

Here's a sneak peak at what you're going to learn:
  • The importance of setting goals and knowing where you want to go 
  • The science of setting important goals and targets, the different kinds, and an easily plan for how to dominate them
  • A complete breakdown of the 4 pillars of living like a badass (body, allianes, mindset, fun & finances) and what you need to know about them. 
  • and so much more
Bonus #2: Eating Out, Drinking, & Enjoying Life
This is another training video that is ONLY available to guys in my Average To Action Hero 90 Day Challenge. 

The whole idea behind this course is to teach you HOW to enjoy life without it restricting the hell out of you. 

This 12 minutes masterclass video breaks it down even further. 

I like my tequila and tacos and I want you to learn how to be able to enjoy them too without gaining weight. 

This masterclass will teach you how to do that. 
Bonus #3: No BullshIt Meditation
Meditation was one of the single biggest things I added into my life in 2015. 

It has completely changed my outlook on how I take care of my body. 

That being said, you won't find me rubbing crystals on my nipples, yelling random noises, or doing other weird shit. 

This is the practical stuff. 

The stuff that I practice DAILY. 

What I do 
How I do it 
Why it helps 

But most importantly...

How you can do it to
  • Simple meditation tips to reduce stress and boost recovery
  • Easy to do practices to Improve your mood, energy, and mental awareness TODAY
  • Practical guide to meditating for the modern world. 
Personal 30-Day 
Money Back Guarantee
If you hate it, I will return your money within 30 days from the date you started.
You can go through The Reliable Fat Loss course risk-free for 30 days for less than the cost of a few Chipotle bowls with ZERO RISK.


Because I kno what it feels like to be feel stuck, confused, and pissed off. 

I also know what it feels like to get ripped off by shitty products and scammers.

So I'm taking all the worry off of your shoulders and putting it onto mine. 

Under TWO ridicously simple conditions: 

1. You have 30 days to decide if you hate the course and ask for your money back

2. You have to log into the course at least 3 x (I can see this in your log-in profile). 

This just tells me you gave it an honest shot. 

That's all I ask for. 
You Have 4 Options Besides Joining The Course...But I'll Tell You Why I Truthfully Believe This Is THE Best Option For You.
1. Spend Thousands & Waste Years Studying In School To Become A Nutrition Expert. 
You don’t have that kind of time.

Plus that stuff is boring as hell. Trust me. 
You just want to look better and feel better starting today, not learn all the complicated physiology and complicated terms that come along with it. 
2. Buy a $14.95 “diet book” 
These are typically based on scare tactics and miracle potions that are not only useless but harmful to your long term health. 

Sure you will see short term results if you can follow an ultra-strict plan, but what happens when willpower drops off and you want to enjoy life like a normal person?
3. Hire a personal trainer who probably got a weekend certifcation and won't be able to help you.
The barrier of entry for trainers is quite low and anyone with a free weekend or a few hours to blow on an online course can become one. 

If you get stuck with one of these, your chances of seeing results drastically decrease and your potential of injuring yourself increases. 
4. Hire a high ticket coach
Holy fucking guru...

This is probably your best bet but is way more expensive and will usually end up running you $500+ per month. 

Not only that but most of these coaches don’t set things in a way where you learn the process behind what you are doing. 

This makes you reliant on them which isn’t maintainable in the long run. 

If you just want to throw away your money for nothing I have a better option for you...

I’ll give you a link to my PayPal and after you go through the course you can send me all the extra money that you would be spending on high-ticket coaching and other crap because you know exactly what to do now.  
Why I'm Giving You The Opportunity To Get My $97 Course (plus bonuses) For ONLY $27
The simple answer is...

Because I know it can change your life: 

Imagine the confidence boost to see the scale drop 5lbs when you've been eating foods you absolutely love. Foods that have been banned from your old diets.

How would it feel to be the guy at your buddy's wedding that everyone looks at and says "Wow, what the hell happened to him, he looks great."

See the look on your Dr.'s face next time you go in for a check-up and are 6lbs lighter, added 4 lbs of muscle and improved your health markers.

.... and that's just the start. 

What are you waiting for? 
Join Now to Save $70 PLUS Get Immediate Access To The Course, Cheat Sheets, Guides, And BONUSES For A Fraction Of The Normal Price
Frequently Asked Questions
Is this course right for you?

If you've ever been on a diet before and failed. Managed to put all the weight back on after a diet. Want to learn how you can lose weight and still eat foods that you love. Don’t have hours to spend in the gym and are frustrated and fed up with your progress.

If you said Yes to any of those, this course is for you and you will love it.

I guarantee it with a 30-day money back guarantee. It’s easy to fall victim to fads, tricks, and tactics that only end up frustrating you. 
How do I know this isn't another scam?
I hate scammers with a passion and I wish every single one of them gets attacked by mass amounts of spiders. 

I got scammed out of $650 while looking for a new apartment in New York City by a scumbag and Western-Union.
My testimonials are real people that you can often find active in my Facebook groups and social media circles.


 I wouldn’t be offering a 30-day money back guarantee if this was a scam.

That would be awkward. 
Is this complicated and hard to understand?
If you can read English you have nothing to worry about. I packaged the course in an easy to follow way and made it simple to understand.

You don’t have time to dedicate to learning about The Krebs Cycle and Leucine’s effect on protein muscle synthesis. That’s why I left all that crazy stuff out. 

No complicated words or systems to try and trick you. If you can read you will be able to understand what is going on. 
Can I drink alcohol
Yes, there are no foods that are completely off-limits. 

You will learn how to fit your favorite foods into the diet and still lose weight. 

This doesn’t mean you can drink a fifth of Jack Daniels every night but with the flexible dieting approach, you can learn how to fit alcohol into your week and still lose weight. 
Do I have to take supplements?
Absolutely not. I go into this in detail in the course. They are very small piece to the puzzle (roughly 5% of your fat loss progress.) 

Deciding what supplements to take is like contemplating what kind of toppings you are going to get on your ice cream sundae. Focusing on toppings without ice cream makes it stupid. 

I'll cover what is most important and is going to give you the best results. 

It’s not a game about doing a million little things that will help you lose 1 pound. It’s about doing the big things that will help you lose 20.  

If you do want to take them, I tell you which ones I recommend, why and then you make your own decision. 
What do I get?
Holy crap.... a lot
Unlimited ACCESS
97 $27
No Setup fee. One time cost
  • Over 12+ lessons
  • Immediate access to the course 
  • Downloadable guides and PDF’s
  • Video and written guides for all lessons
  • 30 day money back gurantee 
  • 3 impossible to get bonuses
  • and so much more
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