BADASS

I’ve been fortunate enough to have the opportunity to learn anything that’s ever interested me.

I apply what I learn, see what worked best, then discard the rest. But no matter what, I always leave a better man than when I start. 

A better version of myself. For me, my family, my friends, my clients, and everyone in between. 

I accumulated many wins AND scars along the way.

I have deadlifted 600 pounds, dunked a basketball as a short white kid, held a New Jersey Bench Press state record, have role models on speed dial, a core group of friends that would go through hell to help me, the PERFECT life partner for me, an expanding mind, a growing bank account, the freedom to work from wherever I want. The business and life I’ve dreamed of.

This isn’t to impress you. Instead, this is to prove this is more than some made up quotes I randomly compiled from the internet.

I live this shit day in and day out.

Every day I am getting better and better and I want to help YOU do the same!

I want to help you build a BADASS body, business, and life. To get more, have more, and be more.

Which is why I am sharing these 61 Rules of mine.

These rules are at the core of everything I do…

BODY

1. Drink more water
2. Eat more protein
3. Eat more veggies
4. Have a bedtime ritual
5. Take care of your body, it’s the only one you have
6. If there are fish tacos… get them. No questions.
7. Get more D (vitamin) from the sun + supplement
8. Medium rare…unless it’s tuna then get it seared
9. Train using only your bodyweight for a few weeks
10. Get your testosterone checked so you have a baseline
11. Have the physical freedom to sprint and move like a ninja
12. Eat real meals and snack less. Cows graze… are you a fucking cow?
13. Ice cream and other foods are ok but be mindful of how they make you feel
14. Fast. It saves time, boosts energy, and lets you focus on more important stuff when you’re fresh
15. Learn new skills that improve hand-eye coordination – juggle, handstand, write with your opposite hand, etc.
16. Supplements are ok but don’t rely on them. First, optimize your health (multi, fish oil, vitamin d, magnesium) than for performance (BCAA, creatine, pre-workout, etc)
17. Lift heavy weights for low reps, semi-heavy weights for more reps, and chase the pump with light weights for higher reps
18. Jump. Because you never know when you have to block little kids shots to teach them life doesn’t give freebies.

>>> Click here to start building your badass body today!

ALLIANCES

19. Have a weekly date night
20. Give credit where it’s due
21. Look people in their eyes
22. Apologize when you screw up
23. Die with your heart on your shield
24. Don’t throw around the word ‘LOVE’
25. Timing isn’t everything but it’s a thing
26. Ruthlessly cut out negative people in your life
27. FEEL and show emotions – both good and bad
28. Never trust someone who says tattoos don’t hurt
29. When you meet someone say their name out loud
30. Your worth is not less than or better than. You are equal
31. Surround yourself with people that have similar values
32. Never tell your partner your real number. No good will EVER come of this
33. You become the wolf you feed… everything you do feeds the good or bad wolf.

MINDSET

34. Slay your inner ‘nice guy’
35. Perfection does not exist
36. Say THANK YOU not thanks
37. Get your ass kicked…yes literally
38. Learn from your favorite villains
39. There’s no such thing as a fair fight
40. Mediate daily and REPLAY your wins
41. Put your boundaries on every morning
42. Be empathetic but don’t be a pushover
43. Have an outfit that makes you feel like a boss
44. Money mindset matters – Why Do You Hate Money?
45. Don’t hit snooze – if you do, you’re feeding the bad wolf
46. Be aware of thoughts, actions, and how they make you feel
47. Yes or no. Excuses aren’t necessary and ‘maybes’ are not accepted
48. Be mindful of situations, words, and people that trigger you — both positive and negative
49. Go for walks, walk backward, take naps, or take a shower to let your subconscious go to work. When brilliance strikes, jump out of the shower in a fit of rage (it always happens in the shower)

FUN & FINANCES

50. Read & write daily
51. Make a to-do list & EXECUTE
52. Play to WIN. It’s you or them.
53. Have a hobby that relieves stress
54. Learn how to write Kickass Copy 
55. Make time for what’s important to you
56. Pay yourself first & keep a ‘screw you fund’
57. Learn from everyone. Even if it’s what NOT to do
58. 80/20. 20% of the work gets you 80% of the result
59. Master the art of selling and become indispensable
60. Write your goals down. Read them and replay them in the ‘Theatre of Your Mind’

>>> Make more money by mastering the art of selling with words

And last but not least…

61. Put your mask on before you try to save others.  Take care of yourself because if you’re a dead, lazy useless piece of crap you can’t take care of anyone else

ACTION STEPS

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– Joey ‘live by rules’ Percia